server-side
CONVERSION TRACKING
one source
OF TRUTH FOR SPEND
PROBLEM
Google Ads, GA4 and the CRM each reported different lead counts. Budget decisions were made on numbers nobody trusted, and blocked browser tracking was quietly dropping conversions.
AUTOMATION
Server-side GTM container with GA4 and ads conversions fired from the server, lead IDs carried through to the CRM, and qualified-stage events sent back to the ad platforms automatically.
RESULT
Reported conversions now reconcile with real CRM outcomes, so spend follows the campaigns that produce customers rather than form fills.